Bring Your Sports Story to Japan
Journalism-based PR & media.
Bring Your Sports Story to Japan
Journalism-based PR & media.
About Pen＆Co.
Pen&Co., Ltd. is a Tokyo-based communications agency founded by two former journalists from The Asahi Shimbun. Drawing on 20+ years of journalistic experience, we provide content creation, localisation, and PR services for the Japanese market. We help clubs, athletes, and sports organisations navigate the Japanese market.
Our media platform Pen＆Sports — toward the LA 2028 Games — offers journalism-based coverage across Athletics, Football, Baseball, Volleyball, Handball, Judo, and more. Specialist reporters with 20+ years deliver first-hand stories. The platform reaches a steady monthly audience of deeply engaged Japanese readers in their 20s to 60s. Our content is free to read, and we do not use automated ads, prioritising the reader experience.
Our Services
- PR campaigns and sponsored articles on Pen&Sports
- Website content and PR materials tailored to Japanese audiences
- Project coordination and on-site support for sports events and promotional activities in Japan
Why Pen&Co.
Editorial Integrity
We uncover authentic stories through first-hand reporting and in-depth interviews.
Agile & Hands-On
Our compact team offers flexible, responsive support.
Cross-Border
We bridge international clients and Japanese partners, with experience at Expo 2025 Osaka.
Our Clients & Partners
Ready for your Japan game? Let’s talk.
For inquiries, collaborations, or Japan-market projects, please feel free to reach out.
We look forward to supporting your next initiative in Japan.
© 2026 Pen&Co., Ltd. All rights reserved.