Sports Narratives for Japan
Real stories inspire your fans.

About Pen＆Co.

Pen＆Co., Ltd. is a Tokyo-based communication agency founded by two former journalists from The Asahi Shimbun, Japan’s leading quality newspaper. With 20+ years of reporting across 30+ countries, we specialise in content creation, strategic PR, and localisation in the sports industry. With expertise from the Tokyo 2020 Games, we help clubs, athletes, and sports organisations navigate the Japanese market. Our media platform Pen＆Sports — toward the LA 2028 Games — covers stories for Japanese readers in their 20s to 60s.

Company Overview (EN)

Who We Serve

How We Can Support You

Shaping your message for Japanese fans

We shape your profiles, web pages, SNS posts, player bios, sponsor decks, and Japan-facing match and event information — so your club, athletes, and fan experiences, including tours and viewing events, are easy to understand and attractive for Japanese audiences.

PR materials & media outreach

We create interviews, feature stories, press materials, and campaign narratives that promote your club, athletes, and sports-tourism projects in Japan, handle outreach to Japanese media, and feature you on Pen＆Sports where it makes sense.

Liaison with Japanese sponsors and partners

We support communication with Japanese sponsors, travel agencies, airlines, and event organisers — from sponsor decks and tour proposals to reports and on-site coordination for fan tours and viewing events — so your projects move smoothly on the Japan side.

Our Strength

Journalism-driven Integrity

We create original stories by covering sports firsthand.
Our newsroom-standard interviewing, verification, and editing ensure depth, accuracy, and clarity that partners can rely on.

Tokyo 2020-based liaison

Our experience at the Tokyo 2020 Olympic Games gives us hands-on skill in multilingual liaison, cross-cultural coordination, and Japan-side communication.

Agile

As a small, specialist team, we respond quickly and flexibly—working closely with you to provide focused, dedicated support that moves in step with your needs and timeline.

Case Studies

Toshiba Brave Lupus Tokyo — Fan Engagement Campaign

A leading club in Japan Rugby League One and current two-time champions.
We created a newsletter-only ticket giveaway that increased fan participation and return visits, supported by clear messaging and clean execution.

EVA Air — Media Partner

EVA Air, a full-service airline based in Taiwan, has supported our media activities throughout the 2024 Paris Olympic cycle. Pen&Sports features the airline’s banner ads within articles, positioning it as “The Airline Supporting Sports” and creating natural touchpoints with readers.

Sir Safety Perugia — Fan Tour Liaison

A leading men’s volleyball club in Italy’s top league.
We acted as a liaison between the club and a Japanese travel operator, coordinated a fan viewing tour, and ran activities for Japanese fans along with editorial coverage on Pen＆Sports.

We’d be happy to hear from you.

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